Fight brassiness in blonde, lightened brunette and white/ grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolour between salon appointments. The gentle, colour-safe formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. ArganID™ Technology: positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle. Violet Pigments: impart colour and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.