Designed to extend the results of your colour, Moroccanoil Color Continue Shampoo helps improve colour retention by restoring hair health—leaving your hair shinier, glossier and with more vibrant colour, depth, and dimension. This gentle cleanser is formulated with COLORLINK™, Moroccanoil groundbreaking technology that repairs and nourishes each strand both physically and chemically in three crucial ways: 1. Rebuilds the keratin structure to restore hair fiber and lock color within. 2. Forms a protective shield that minimizes colour washout. 3. Uses ArganID technology, an ionic delivery system that both seals and repairs the hair and infuses argan oil into the cortex.